What an inspiring event! Under the theme “Desire. Created by Innovation.”, Mercedes-Benz Group AG offered fascinating insights yesterday into the future of mobility – from the very first idea to series production.
Eileen Böhme showcased how innovation at Mercedes-Benz takes shape: as a journey that begins somewhere between research, bold vision, and consistent execution. At the heart of modern vehicle development lie two key questions:
- Where are the white spots?
- Which innovations may be impossible today but essential tomorrow?
A true highlight was a behind-the-scenes glimpse into the team that takes the GTXX around the world in just eight days – operating in a continuous three-shift system, powered by pure megawatt motivation.
Afterwards, Eva Wackenmann guided the audience into the future and presented groundbreaking technologies set to redefine tomorrow’s driving experience:
- Active Aero Wheel
- Active External Messaging
- AR Racing Helmet
- Biotech Leather & Silk
These insights impressively demonstrated how much is already possible today – and how bold ideas pave the way for the mobility of tomorrow.
A big thank you to everyone involved for an event full of energy, inspiration, and valuable impulses!